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SHUKR / DUBAI

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First post · Issue 01

SHUKR

Thank God for ensaymadas.

A soft brioche, crowned with a snowfall of grated cheese. Baked fresh daily. Sent like mail.

Order the first post
The Origin Stamp, issue 01, the first mark we drew

The flagshipOrigin issue · 01

made with thanks

baked fresh daily

P20 · DUBAI · 2026

baked fresh dailydubaismall batchessent like mail

First post · What we bake

One bun,sent like mail.

Shukr bakes a single dish, the ensaymada, and treats every order like a small parcel of thanks.

The parcel

Six to a box, packed by hand.

A Shukr box of six, opened

The collection · Nos. 01–04

Every parcel is franked before it leaves. These are the marks it can carry.

The collection · Four everyday issues

Made to becollected.

Four issues run the everyday. Every box leaves the kitchen franked with one of them and sealed by hand, so no two arrive marked quite the same.

Swipe to collect

Issue 01P20 · Dubai
Origin stamp, issue 01

Origin

The first mark we drew. It goes on everything.

Issue 02P20 · Dubai
Sun stamp, issue 02

Sun

The Philippine sun, drawn in butter gold.

Issue 03P20 · Dubai
Cheese stamp, issue 03

Cheese

The grated crown. Snowfall by hand.

Issue 04P20 · Dubai
Butter stamp, issue 04

Butter

Whipped butter, folded in until the crumb gives.

The closing marks

Every parcel saysthe same thingin the end.

made with thanks.

In transit · Packed and posted

Sealed, addressed, and handed to a porter before the morning is out.

In transit · How it travels

A bakerythat ships.

No counter. No queue. Baked in one kitchen and sent across the city like registered mail.

01 Kit02 Box·603 Coffee04 Box·905 Bag
The full Shukr kit: carry bag, navy box and red box
The full kit
The box of six, open on marble, stamp panel on the lid
Box of Six
The Shukr coffee, cream on top, beside an ensaymada on the navy box
The coffee
The box of nine, seen from above
Box of Nine
The kraft carry bag, a single ensaymada set in front of it
The carry bag

Enclosed · A letter from the kitchen

A letter, instead of an about page.

Dubai · 2026 · By hand

Dear friend,

The ensaymada began a long way from here. On the island of Mallorca, bakers coiled a rich dough with lard and named it the ensaïmada, after saïm, their word for the fat. Spain carried it to the Philippines, and the Philippines made it its own: butter in place of lard, a softer and sweeter crumb, and a crown of grated cheese, most often the red-waxed Edam that Filipino families keep for Christmas. It was eaten at merienda, in the slow middle of the afternoon, with coffee or thick hot chocolate.

That is the bun we bake. Shukr means thankfulness, and we make a single thing: a soft brioche, enriched with egg yolk and butter, left to sleep overnight, baked low and slow, then finished with vanilla buttercream and a snowfall of Edam and mature cheddar.

One dish, every day, is a promise rather than a limit. The same dough and the same crown, every morning, kept honest by the fact that there is nothing else to hide behind.

There is no counter and no queue. Every order is boxed, stamped and sealed like registered mail, then posted across the city the same day, or collected from the kitchen door once we message you.

In Dubai, home to one of the world’s great Filipino communities, the ensaymada is not a novelty. It is a memory. We hope this one tastes like yours.

Panchali Mahendra, Carol Contreras, Rashed Yakhlef, the Shukr kitchen

The undersigned

made with thanks,

Made with thanks, postmarked with Shukr

To: a friend

Somewhere in Dubai

baked fresh daily

Delivered · The last ten seconds

Then it’s just youand the bun.

A knock, and a box at the door. The twine goes first, then the lid, and there it is, under a drift of grated cheese, still holding a little of the oven.

Don’t cut it. Pull it apart with your hands; it comes away in long soft strands. Eat it standing up, over the open box, before anyone else in the house notices it has arrived.

Thank God for ensaymadas.

A Coffee Milk Cheese beside an ensaymada

Alongside · Two to pair

The same crown, in a cup.

We still bake one thing. The coffee is poured, not baked, but it wears the same crown: that cheese, whipped soft and set on top.

Coffee Milk Cheese

AED 35

Craftsman cold brew, Bold Coconut or Black Honey, over fresh and evaporated milk, under a cap of Edam and Philadelphia whipped with cream and vanilla. Creamy, barely sweet, with a gentle savoury finish.

Bold CoconutBlack Honey

Poured to order · Add one in the letterbox below ↓

The letterbox · Posted daily

Sent like mail.

Posted daily, in small batches, until the bake sells out.

Frank your parcel: drag a stamp onto a box. Frank it twice to post two.

origin stamp: drag onto a parcel to choose it
sun stamp: drag onto a parcel to choose it
cheese stamp: drag onto a parcel to choose it
butter stamp: drag onto a parcel to choose it
0

AED 18

0

AED 110

0

AED 160

Alongside · Poured to order

Coffee Milk Cheese, Bold Coconut

Coffee Milk Cheese

Bold Coconut

AED 35

0
Coffee Milk Cheese, Black Honey

Coffee Milk Cheese

Black Honey

AED 35

0

Care of your parcel · Customs declaration

Contains wheat, dairy and egg, nothing else worth hiding. Best the day it arrives; ten seconds of warmth the morning after brings it back.

Frank a parcel above to start your docket.

Questions, or a larger order? WhatsApp us

Also on Deliveroo · Noon Food · Careem, each within its own range of the kitchen. For anywhere in Dubai, order here.

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